WORLD FOODS MARKET

World Foods Market is a small international grocery store in Bloomington, IN. Our real challenge with this campaign was advertising a store that sells so many varying things.

We decided to take an edgy and sensual tone to activate that shock factor. After all, isn’t food pretty sexy already?

PRINT

A lush, velvety background was featured to allude to a feeling of lust, charm, and indulgence.

ACTIVATION

Our activation featured scratch and reveal recipe cards that would provide consumers with a grocery list and instructions on how to create a delicious dish with ingredients found only at World Foods.

On Instagram specifically, our social post features a carousel of two images.

We chose to entice consumers to swipe, expecting something raunchy, and greet them with a delicious foreign dish, of course promoting WFM.